Genie – a Terex brand

Genie was founded in 1966 when Bud Bushnell bought the manufacturing rights to a material lift that operated on compressed air. Customers seemed to be impressed with the “magic in the bottle” that was used to raise and lower the hoist — and, the “Genie” name was born. With growing demand for material lifts and mobile elevating work platforms (MEWPs), products such as man-lifts, stick booms, articulated booms, scissor lifts and telehandlers have been added to the Genie® product line.

Today, Genie equipment is used in a variety of industries and applications worldwide, including rental, aviation, construction, entertainment, government and military, industrial, as well as warehouse and retail.

“Our ongoing leadership in aerial lifts is built on our ability to consistently deliver superior quality for our customers. We achieve quality not by chance, but by design. We pursue excellence in all we do, and we never compromise quality for convenience.” – Simon Meester, Genie Chief Operating Officer.