General Filters, Inc. 

Our Vision / Mission Statement

General Filters is striving to become the industry leader of indoor air quality and filtration products by improving the quality of our customers' lives with outstanding products and services. We plan to achieve this by utilizing industry experts and leading-edge technology to develop products with exceptional quality and performance. These products will be competitively priced and marketed globally through distribution channels that value customer relationships and remarkable customer service.

Our Core Values

• The right employees and the right business partners are critical to the success of the organization.
• We conduct our business with honesty and integrity to ourselves and others in every situation.
• We provide superior quality products and services to the customers we serve.
• We focus on customer satisfaction and strive to continually exceed their expectations.
• We foster a culture that encourages individual initiative and creativity.
• We achieve growth and long-term stability through teamwork, continuous improvement and always striving for excellence.

Where We Are Today

Today General Filters product offerings include not only furnace filters, but also whole house indoor air quality accessories. The third generation offers products throughout North America via our vast network of authorized wholesalers. People and products have changed through time, but quality, innovation, and customer service continue to be the foundation by which we operate today.