Ace Industries, Inc., founded in 1932, is one of the largest overhead crane and hoist distribution, manufacturing, and service companies in the United States. Ace has fully stocked warehouses, service centers, and sales offices located throughout the United States. Ace supports over 100 hoist & crane brands and each of our 300 strong service, sales, and operations associates have an unflappable determination to serve our customers faithfully and knowledgeably. Our CEO Josh Arwood, served as President of the CMAA from 2018-2021. Crane Manufacturer's Association of America.
Founded in 1932 and an electric motor shop in Atlanta, GA, Ace started making a name for itself as a customer focused and forward-thinking organization. During the 1970s and 1980s, Ace became a Master Dealer for Columbus McKinnon Corp., and started stocking products manufactured by CM, Coffing, Lift-Tech, and Yale. At this time, we began focusing on distributing material handling products. As the need emerged, we started manufacturing bridge cranes and runways.
Ace opened its first service branch in 1996 and we haven't stopped since. Certified Crane Care was acquired in 2007 to complement our brand in Alabama. In 2012 we purchased Gaffey Cranes from Columbus McKinnon to enter the explosion-proof market. Henohl Crane’s acquisition in Phoenix AZ helped us enter the market on the West Coast in 2017.
Today we have over thirty service and manufacturing facilities across the United States and pride ourselves on the fact that we are the largest independent crane & hoist company in the United States.
After honoring our long history and heritage from 1936-2018, the timing was ideal to move forward with a fresh new look and strong value messaging. In fall of 2019, Ace Industries unveiled its new logo, tagline and messaging, which are intended to more clearly represent the company’s position of authority in the industry, its tenacity to get things done, and its dependability while providing comprehensive offerings and value to our customers.
With all our exciting growth and new initiatives, we needed a brand that was more progressive than our well-loved wordmark, created in the 1970's.
The new branding conveys the company's heightened focus on the customer, while embracing Ace's heritage by retaining its familiar red and black colors, updated to a more energetic orange/red hue and an array of both warm and cool, confident grays.
The new brand design comprises the "A" of Ace configured within the symbol of a dynamic eagle in mid-striking position and the wordmark "Ace Industries" in a strong, forward moving italic font.
The company added the tagline "The Sky's The Limit" to further reinforce its message that we are capable of anything that might be called upon us by our customer and there are no limits to the extent we will go to serve.
We believe our efforts to transform Ace while still embracing our formidable heritage, will keep our brand relevant for generations to come.
Our Symbol, the Eagle
Eagle conveys the powers and messages of the spirit; it is man’s connection to the divine because it flies higher than any other bird. If eagle has appeared, it bestows freedom and courage to look ahead. The eagle is symbolic of the importance of honesty and truthful principles.
When an eagle appears, you are on notice to be courageous and stretch your limits. Do not accept the status quo, but rather reach higher and become more than you believe you are capable of. Look at things from a new, higher perspective.