Top 5 Benefits of Using B2B Industrial Manufacturing

If you think your budget is making you break out in a cold sweat, you are not alone. Yes, there are several companies that are struggling to manage industrial manufacturing strategies across the globe. The good news about B2B industrial manufacturing is that you can do more business with lesser budgets.

“29% of B2Bs reported that revenue growth is their top metric for measuring their manufacturing marketing success, and 23% also put customer satisfaction in their top three.” (“2016 State of Marketing” report)

On the other hand, having a strong B2B industrial manufacturing presence is compulsory in today’s cutthroat and expanding global marketplace. It became essential to adopt B2B industrial manufacturing strategies to gain target audience attention. These strategies allow manufacturing companies to take a personalized and targeted approach to nurture prospects through the sales cycle.

To reap the advantages of B2B industrial manufacturing strategies, companies have to take the benefit of every strategic opportunity. Marketers who use B2B industrial manufacturing as their business strategy, have been shown to generate two times the number of leads than those using normal techniques. When marketing and sales are aligned properly, business objectives can be achieved successfully making the end result significant – increased productivity and ROI.

The B2B industrial manufacturing market is expected to continue growing at 8.55%, unlocking a market capitalization of US$ 5.5 billion by 2019. According to Emailmonday, more than 51% of companies are using industrial manufacturing strategies already, and 58% of B2B manufacturing companies are planning to adopt these strategies.

B2B Manufacturing

Influence of Adopting B2B Industrial Manufacturing Strategies:
According to Salesforce’s “State of Marketing 2017” report, there will be a significant growth of 21% in the number of marketers using B2B industrial manufacturing strategies over the next 2 years.

The report also stated that 67% of manufacturing industry leaders are using these strategies to achieve marketing success.

Survey has reported that industrial manufacturing strategies have been recognized as essential tools for enhancing business growth, productivity with over 70% of marketers improving their lead conversion rate.

Now, let us have a spotlight on “Top 5 Benefits of Using B2B Industrial Manufacturing”
B2B industrial manufacturing helps manufacturing companies to create brand awareness. Businesses can enhance their customer base in the industry globally.

While increasing ROI is an important objective for majority B2B industrial manufacturing marketers (53%), acquiring more customers is second with 47%.

Adopting B2B Industrial Manufacturing helps to increase:

1) Business ROI
2) Keep Pace with Customers
3) Quality of Leads
4) Customer Acquisition (audience/list growth)
5) New Business Development

1) Business ROI

B2B industrial manufacturing helps to increase operational efficiency and reach strategic business goals faster.

According to the 2016 Green Hat/ADMA B2B marketing Outlook Report, 43 percent of companies were satisfied with the ROI generated through B2B industrial manufacturing strategies, signifying its long-term role in the manufacturing industry marketer’s arsenal.

Industrial manufacturing strategies helps to generate and nurture leads, customer retention, and ROI measurement making companies to choose these strategies as an approach to manage and improve complex communications across multiple touch points.

B2B Industrial Manufacturing helps to:

•    Generate more sales leads and
•    Convert more of those leads to sales


The role of B2B industrial manufacturing in providing these benefits will be more even in the coming future. These successful strategies fuel growth and the manufacturing industry is expected to reach an all-time high of $8.6 billion by the year 2025.

2) Keep Pace with Customers

With the advent of technology, the way customers interact with businesses has been changed and it’s no wonder that several manufacturing industry marketers see this as a critical concern for their businesses. If you have a longer sales cycle or a business model that requires more touch-points with prospects and clients, these industrial manufacturing strategies can help you get over this hurdle.

You can keep pace with your customers by adding prospects to your business list to receive your company’s information, products, and offers. It enables you to make your customers informed about your company’s latest updates and ensure that your business stays top of their mind. Furthermore, you can also personalize your interactions with prospects depending on their interest.

3) Quality of Leads

Finding quality leads is one of the major issues, which is being faced by manufacturing industry companies. Therefore, it is clear that lead quality is something to pay attention to form a strong standpoint.

We all knew that, when it comes to leads, it’s all about ‘Quality over Quantity’. Sending emails to a huge database of customers is not a good thing if most of them are not related to your industry. Then, how to identify the quality leads before sending them emails?

One of such methods is choosing a scoring and grading system. You can evaluate your customer’s interests through various methods, strategies. Make them visit your company’s pricing page, downloading a case study or a white paper and assign leads a ‘score’.

With this, they can grade themselves on how much they fit the profile of your business’s ideal buyer. This helps to get the best leads which can be turned into sales.

4) Customer Acquisition (Audience/List Growth)

Expanding customer base is not an easy task. But applying B2B industrial manufacturing strategies can help you meet your business goals. Apart from customer acquisition, creating a personalized experience helps to make more relevant customers.

Nearly 74% of manufacturing companies reported that customers base can be increased with the informational content that helps their company create a path to lead customers through the sales cycle.

B2B industrial manufacturing plays a key role in fulfilling the demands, requirements of clients that ensure the products/services/information on the website is relevant to their buying cycle.

5) New Business Development

Developing business plays a vital role in the growth of your business. Analyzing your marketing data helps to track visitors to your website and build a complete picture of your customers. With this, you can get a better understanding of which markets and industries your business appeals to.

By adopting various new business development activities, you can be certain which campaigns, calls to action, layouts and headlines are making the biggest impact on your target audience. With this kind of business insights, you can make sure that your budget is being spent on the campaigns that are going to drive the most revenue.

These B2B industrial manufacturing strategies have proven to be a powerful asset to industrial manufacturing companies. These strategies help them to brainstorm creative ways to enhance their business productivity.

Applying industrial manufacturing strategies to your business help you to connect, engage, and delight your customers in new ways. As a result, you can gain the capability to manage quality leads and enhance business possibilities with greater impact.