Dover Fueling Solutions Launches DX Promote Auto, a New Industry-Leading Managed Media Service

Dover Fueling Solutions, a part of Dover and a leading global provider of advanced customer-focused technologies, services and solutions in the fuel and convenience retail industries, today announced the launch of DX Promote® Auto, a new managed media service that provides retailers with state-of-the-art advertising content to display on the DFS Anthem UX® platform.

The new service provides fueling and convenience retailers access to a dedicated team that creates and manages custom advertising, including short-form infotainment, national promotions and major oil content. These advertisements save retailers time, drive in-store foot traffic, increase sales and enhance the customer experience at the pump.

"Many of our small- and medium-sized business customers want media but lack the time and resources to create compelling and trusted content themselves," said Scott Negley, Senior Director, Product Management at Dover Fueling Solutions. "This new offering lightens the load for retailers and improves their customers' experience. With the Anthem UX platform increasing sales for promoted items by 51%, we know that targeted media is a powerful tool. Now, it's about helping our customers create curated playlists and utilize this tool effectively to drive in-store foot traffic and boost bottom lines."

To ensure retailers will be supplied with their preferred content on DX Promote Auto, DFS will provide a customer intake form for banner ads on a quarterly basis. This will allow retailers to select monthly content picks to ensure relevance and value. Retailers will also be able to personalize the content for their marketing needs, such as calls to action and price points.

The DX Promote Auto managed media service includes:

• Short-form infotainment, engaging national advertisements and major oil promotions (when provided)
• Personalized retailer-selected banner ads with a call to action, scheduled by DFS (up to six per month)
• If there is no media selected for the quarter, DFS will play a default playlist that includes rotating engaging content
• Weather and traffic tabs provided by Google through DX Promote Auto
• A dedicated DFS team to manage the retailer's media

DX Promote Auto on Anthem UX platform has rolled out at select fuel stations in the United States, with continued expansion planned for the near future. For more information, visit https://www.doverfuelingsolutions.com/media-dx-promote.

Source:prnewswire.com