Danish Robot Equipment Flagship Company OnRobot Acquires Purple Robotics
3 September 2018
Purple Robotics, which has just developed an innovative vacuum gripper within just one year—the world’s first gripper specifically for cobots—has now been acquired by OnRobot. The acquisition takes place a mere two months after the OnRobot merger of three robotics companies from the United States, Hungary and Denmark that created one global player with a strong focus on the market for industrial robot accessories.
Now, OnRobot adds another trail-blazing technology to the product mix. With the acquisition of Purple Robotics, OnRobot can now offer its partners the world’s first dual vacuum gripper. The gripper attracted international robot industry attention when the inventors presented it in June at Automatica, the world’s largest robotics fair.
Purple Robotics was established by the three Danish “super-nerds” Lasse Kieffer, Henrik Tillitz Hansen and Peter Nadolny Madsen, all of whom have a background as product developers at Universal Robots, the company behind the world’s first cobot. OnRobot is now infusing this valuable expertise into its own existing R&D department at its headquarters in Odense. Lasse Kieffer, Purple Robotics CEO, looks forward to joining the OnRobot organization together with his colleagues.
“It has been really good fun to create a brand new robotics company and to disrupt the market for vacuum grippers with our invention,” Lasse Kieffer said. “It makes a lot of sense and creates significant synergy to join forces with OnRobot, which has already created a strong, global sales organization. This means that we can focus 100 percent on developing the world’s coolest robotics products. Together, we can go far.”