Zoomlion Accelerates Global Expansion with Localized Innovation in Saudi Arabia
7 January 2025
Zoomlion Heavy Industry Science & Technology Co., Ltd. successfully held a key customer networking and technology showcase event on December 19 in Riyadh, Saudi Arabia, showcasing 24 localized innovative products and several smart construction solutions. The event demonstrated Zoomlion’s commitment to implementing its globalization strategy and strengthening partnerships in the Saudi Arabian market.
The event saw the announcement of 24 products across seven major construction equipment categories, including truck cranes, tower cranes, concrete mixers, earthmoving machines, aerial work platforms, industrial vehicles and more. Along with these innovations, the company unveiled three intelligent solutions for mining, nuclear power plants and infrastructure projects, as well as five basic intelligent systems.
At the event, Zhan Chunxin, Chairman and CEO of Zoomlion, discussed product quality, service efficiency and spare parts support with customers. He also visited local construction sites, establishing close ties with local customers. His visit reaffirmed the company's commitment to deepening cooperation and meeting the changing needs of the Saudi market.
Zoomlion designs its products with precise adaptation to the environment and working conditions to meet local needs. Fully tested and verified products also take into account the operating habits of Saudi operators to enhance the ease of use.
Customers expressed confidence in Zoomlion's capabilities, and Shawaf, Vice President of SHAWAF Company, highlighted their ten-year partnership as a testament to the mutual trust and success shared by both parties. He stated that the event was a great opportunity to network with more industry peers, and he hopes to further strengthen the cooperation between SHAWAF and Zoomlion to achieve mutual success.
Zoomlion has been a key player in the Saudi Arabian market since entering the region in 2006. In 2021, the company established a local subsidiary and developed an extensive service network of 16 branches under a “1+11+4” structure. This structure provides all-round service, timely technical support, and efficient spare parts supply, further enhancing the company’s reputation as a reliable partner in the region. Over the years, Zoomlion’s strategic presence has contributed to its sustainable growth and strengthened customer relationships.
The Saudi Arabian market is a key region for Zoomlion's global strategy and a critical platform for developing localized technologies and achieving mutual growth. Through continuous innovative improvement of products and services, Zoomlion aims to provide excellent service to customers in Saudi Arabia and neighboring regions, strengthening its competitive advantage.
Source: prnewswire.com