As technology continues to transform and evolve at a rapid pace, so does the role and responsibilities of the modern marketer. Driven by data-insights and how to improve and better understand the engagement with the consumer, the lines are becoming blurred and the job spec is being re-written as to what a marketer now needs to be.
Technology continues to evolve the role of the marketer and the line between adtech and martech is now fairly non-existent. Data is now key to everything a marketer does and predicting the consumer likes and their buying habits brings adtech, martech and ecommerce tech much closer than ever before.
How can you see all these trends continue to develop? Join us at Technology for Marketing this year to gain critical insight from both key suppliers as well as leaders in the martech and adtech industry, where last year we had a record-breaking attendance of industry leaders across our exhibition floor, content programme and visitor audience.