Marketing without analytics is like shouting into the void. The more you understand about your customers, their attributes, their profiles and their journey the more successful you will be in reaching them with the right message on the right channel at the right moment. Marketing Analytics takes you from a shout into the void to a conversational recommendation from a trusted friend. At the 5th annual Marketing Analytics Conference you will engage with a cross-industry mix of brand marketing and data scientists to dive deep into the pressing topics key to creating a customer centered marketing strategy that drives profit.